Our Brands
Our Commitment to Excellence
Each of our brands tells a unique story of tradition, innovation, and exceptional taste.
Looking to elevate your next event? Our catering services bring the same authentic Southeast Asian flavours and exceptional hospitality to gatherings of any size.
PappaRich
International Malaysian Halal Excellence
The global ambassador of Malaysian cuisine, serving nearly one million customers monthly across 11 countries. PappaRich brings beloved street food into exceptional restaurant experiences, all halal-certified for inclusive dining.
SIGNATURE HIGHLIGHTS
- 70-year heritage Hainan Bread (3 generations)
- KL-Style Dark Braised Hokkien Mee (50-year recipe)
- Legendary Fried Chicken Nasi Lemak
- PappaRich Fragrant White Coffee
- Special Recipe Hainanese Chicken Rice
CONCEPT FORMATS
- Standalone/Shoplot (1,800-2,200 sqft)
- Restaurant/Cafe (1,500-2,000 sqft)
- Express/Kiosk (800-1,200 sqft)
Global Presence
Singapore, Malaysia, Australia, USA, China, New Zealand, Taiwan, Indonesia, Brunei, Sri Lanka, Cambodia
EatAlley
Premium Heritage Food Hall
A curated celebration of legendary culinary traditions under one beautiful roof. EatAlley's Orchard Gateway location showcases over 300 years of combined expertise in a stunning Peranakan-inspired setting.
Venue Options
- Food Hall (4,000-6,000 sqft)
- Restaurant (2,500-4,000 sqft)
Global Presence
Malaysia, Australia
EatAlley's Heritage Partners
Hong Lai Hokkien Mee
50
years
Signature dish: KL-Style Hokkien Mee
Koon Kee Wantan Mee
80
years
Signature dish: Char Siew Wanton Mee with Mushrooms
Uncle Beh Pork Noodle
40
years
Signature dish: Pork Noodle Combo with Minced and Sliced Pork, Pigs’ Intestines, Liver and Kidney
XO Fish Head Noodle
40
years
Signature dish: Crispy, Smooth Soong Fish, in a Milky, XO Broth
Soong Kee Beef Noodle
80
years
Signature dish: Dry Mince Beef & Beef Ball Noodle
Siong Huat Bah Kut Teh
30
years
Signature dish: Bah Kut Teh Soup
Kam Heong Braised Duck
80
years
Signature dish: Braised Duck
Jian Bo
65
years
Signature dish: Steamed Rice Cake Served with Salted Preserved Diced Radish
Homm Dessert
At Heart
Where traditional Thai desserts meet contemporary artistry. Created by a talented husband and wife team, each dessert is meticulously handcrafted to deliver theatrical, charming, and delicious modern experiences.
Features
- Traditional Thai flavours reimagined
- Contemporary textures and presentations
- Theatrical dessert performances
- Handcrafted by passionate artisans
Recognition
- Melbourne's fastest-growing dessert destination
- Less than 2 years to cult status
- Highly anticipated Singapore debut
Concept Size
800-1,200 sqft dessert theatre
GO Noodle House
Award-Winning Malaysian Noodle Mastery
Recognised as SPH Food Master #1, GO Noodle House brings treasured family recipes perfected through generations. Serving over 18,000 bowls daily in Malaysia, every dish showcases decades of culinary wisdom.
Signature Excellence
- Superior Soup (made from 14 types of fish bones)
- Daily handmade Pan Mee
- Signature bursting meatballs (handcrafted)
- Generational family recipes
Recognition
- SPH Food Master #1
- Singapore Food Master Award
- 18,000 bowls served daily in Malaysia
Restaurant Size
1,300-1,800 sqft
Pho Vietz
Authentic Vietnamese Culinary Excellence
Experience the soul of Vietnamese cuisine with authentic pho and traditional dishes that transport you straight to the bustling streets of Hanoi. Pho Vietz brings time-honored recipes and genuine Vietnamese hospitality to every bowl.
Signature Offerings
- Traditional Vietnamese Pho (Beef, Chicken, Vegetarian)
- Slow-simmered bone broth (12+ hours)
- Fresh rice noodles made daily
- Authentic Banh Mi sandwiches
- Vietnamese coffee specialties
Concept Size
1,200-1,800 sqft